WKW by Pam began with a simple problem that revealed a much larger truth.
After sixteen years in martial arts, founder Pamela Pavlovitš noticed that women were consistently underserved in the world of performance wear. In every gym, the men had endless options - durable pieces, functional fits, designs that supported their movement. Women, meanwhile, were left with gear that was either overly masculine, poorly made, or simply not designed with their bodies or confidence in mind.
Each piece is made to support precision, speed, power, and grace. Designed to move with the body, not against it. Built for the woman who wants to feel strong and beautiful, without compromising either.
Today, WKW by Pam stands for more than martial arts.
"I wanted to give something back to the world that gave so much to me. To build a brand that reflected the very essence of my path: resilience, creativity, and the belief that women deserve gear that empowers them"
It is a movement for all women who step into their sport, their passion, or their daily life with intention. For women who run, strike, swing, stretch, spin, and shine. For women who want clothing that supports their performance while honoring their identity.
WKW by Pam is more than a brand.
It is freedom, confidence, and self-expression, for every woman, in every arena.
To the women who feel too soft, too strong, too loud, too quiet, who’ve ever been told they don’t belong. This world, this movement, this sportswear - was made for you.